Frischer

Migros

A print and (D)OOH campaign for Migros fresh products has been launched. The visuals highlight the similarity between different types of fruits and vegetables, creating a deliberately confusing moment to emphasize potential mix-ups. Thank you - MIGROS Thjnk Zürich: Pablo Schencke, Mara Schwegler, Anne Klein Production: VisualEyes Artists - Katrin Lohmann Retusche/Composing: Pixelpolish Stephan Riederer